When you consider that there’s a cream for your face, your neck, hands, feet, even your eyes, one wonders why has it taken till now to have a cream dedicated to your bottom? The credit for this long overdue product goes to Sol de Janeiro, a USA based company who have tapped into our obsession with all things booty related and have created the aptly named Brazilian Bum Bum cream.

It is fast-absorbing and rich with all-powerful ingredients from the Amazon including guarana extract – a native Amazonian plant whose fruit contains one of the most potent forms of caffeine on earth. This is blended with the extraordinarily nourishing cupuacu butter, anti-oxidant powerhouse açai and super conditioning coconut oil, all of which will help your bottom look and feel its smoothest, firmest and positively most pinchable!

Although Brazilian Bum Bum cream has been created with your bottom in mind, it can be used all over your body for instantly radiant, irresistible, touch-me skin.

Buy now from Selfridges
Brazilian Bum Bum cream 240ml